Статья о добродушном языке обращения к юзеру + важности микротекстов

1. Show that you’re human

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2. Sprinkle in some surprise

Think of safe places in your product where you can surprise people with a little delight:

  • A loading screen
  • A success message
  • An error message
  • An example or placeholder
  • An onboarding flow
  • An empty state

3. Boost their confidence

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4. Get a little personal

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Ahh, London.

5. Sweat the details

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6. Pair it with a picture

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